Cambridge Analytica

Video

 * The Power of Big Data and Psychographics - Concordia, September 27, 2016 (video)
 * ''In a presentation at the 2016 Concordia Annual Summit in New York, Mr. Alexander Nix discusses the power of big data in global elections. Cambridge Analytica’s revolutionary approach to audience targeting, data modeling, and psychographic profiling has made them a leader in behavioral microtargeting for election processes around the world.
 * Alexander Nix, CEO, Cambridge Analytica - Online Marketing Rockstars Keynote | OMR17 - OMR (Online Marketing Rockstars), March 10, 2018 (video)
 * ''From mad men to math men. Cambridge Analytica first gained notoriety for their role in Donald Trump's presidential campaign. In the Online Marketing Rockstars Keynote | OMR17, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people's behavior and how data analytics factors into political campaigns.

Context

 * Obama, Facebook and the power of friendship: the 2012 data election - The Guardian, February 17, 2012
 * video of Obama staffer Carol Davidsen
 * ''"We were actually able to ingest the entire social network of the U.S, that's on Facebook ... The data is out there. You can't take it back"
 * Obama's Former Campaign Director Makes Bombshell Claim: Facebook Was "On Our Side" - ZeroHedge, March 20, 2018

Analysis

 * Cambridge Analytica And The Manipulation Of People - Debs is Dead, Moon of Alabama, March 20, 2018